Bike riders looking to announce their thoughts to the world will like Digital Cowboy’s latest gadget called Lex. Lex is a small LED light that attaches to the spokes of a bike wheel. An included application allows you to type any message using English, Hiragana, Katakana, and Kanji characters.

After you construct your message, all you need to do for transfer of the text to the Lex device is click a button in the application. The text is then sent via USB from your computer to the Lex device. As the bike wheel spins down the road, you are able to read the message in the blur of light created by the Lex as it spins. Compatibility for the device is with Windows XP, 2000, and Vista. Power for the device comes from one AA battery, which will last about 96 hours.
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