Video software maven Sonic has team with Widevine to distribute movies via flash drives. The company will be providing the software to play the movies while leveraging Widevine’s video diverse device support to provide versions for non-PC devices like phones, iPods or other media players. The drive ships with a software player capable of playing the movie that’s included on the flash drive. Paired with their cloud based service buying the flash version will entitle you to download the movie on up to 4 other devices. The flash drive will register your purchase and help direct you in getting the video to your player. Sonic’s CinemaNow service already has arrangements with Archos, Dell, HP, LG, Microsoft, Nintendo, Pioneer, Samsung and TiVo.

Specifics on price and compatible devices have yet to be released but the usual suspects are easy to divine. With the pervasiveness of the iPhone it may be hard to carve out a piece of the internet delivery business from Apple but physical delivery may not be as iron clad. We would love to replace the volatility of dvd’s and perhaps purchase upgrade rights so that we don’t have to continue to buy the same disc on Laser Disc then DVD then Blu-Ray and so on. Each stepping up in quality for a movie that I’ve already purchased. We doubt this is in their game plan but one can hope. The step down in size would be a definite plus. Look for the devices to hit the stores sometime this year.
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